Are there supernatural pest problems in homes across California and Nevada? Not exactly. It’s likely you just watched one of Clark Pest Control’s newest television commercials.
The three commercials – “Werewolf,” “Ghost,” and “Clown” – began airing this month. Each spot takes a different approach from traditional pest control ads, which typically feature such common household pest nemeses as termites, rodents, and insects.
“We wanted to focus on the infestation itself – the experience of living with unwanted things or people that continually pester us,” says Paul Velten, managing director of Nimmea Advertising. “We then took the idea of infestations to a whole new ‘supernatural’ level with the help of Hazy Mills Productions, and created spots starring a werewolf, ghost, killer clown – even a mother-in-law – to get the point across.”
The premise of the new commercials is that as word gets out around the neighborhood about a trusted, friendly pest technician, “Clark,” he begins getting calls to treat supernatural infestations that have been making the rounds.
One homeowner even opts to leave a killer clown unbothered in his backyard and instead asks “Clark” to get rid of his other unwanted house guest: his mother-in-law. We soon learn that while “Clark” can help these families with their “natural” pests – rodents, termites, bed bugs and more – he’ll have to leave the supernatural variety up to other professionals.
“As we continue to grow, we want to generate more brand affinity and awareness among homeowners in our California and Nevada service areas,” says Nicole Keefe, director of marketing and advertising for Clark Pest Control. “Teaming up with Hazy Mills and Nimmea gave us an amazing opportunity to feature our services in a way that really captures the imagination.”
Watch the commercials
If you are concerned or have questions about pests in and around your home, call California and Nevada’s trusted, friendly pest management professional, Clark, at (800) WE-NEED-YOU (936-3339) or drop Clark an email at email@example.com
Until next time, the pest management professionals at Clark Pest Control and thank you for helping to keeping unwanted pests out of your home.